Nina Christian’s Post

Be yourself. Especially when you like someone. It could be the first person you liked in elementary or high school, your current partner, or a crush. We tend to change ourselves to make a good impression. More often than not, you've changed your fashion style at some point. Heck, you've even completely changed your personality to look "good." As most love advisers would say, "Change your clothes into this, that... so that person will like you." And yet here we are, following their advice and almost all will "fake it till we make it" to get a crush back. Who wouldn't want that? While there's nothing wrong with it, changing just for somebody may backfire. You're losing your own ability to be yourself. There's a high chance of changing your values and style one point to another. The people around you won't even know which of those are the real you. So I suggest...be confident when you like someone. It's okay if you don't like skinny jeans. If you like pineapple on pizza, that's fine. Let them know. Either way, you can find common ground where both of you click. Where you don't need to change and pretend. Align yourself from their point of view to find those identities. Another hot take is... people will like you when they feel connected. And to be fair, not only physical appearance that matters. They can like you because of your natural intelligence. Who knows? Even e-commerce businesses struggle to be themselves when talking about brand voice. The way we want to impress our crushes is the same way businesses want to attract leads. Imagine, the brand voice you use is the same as your competitor. But why the heck do you need to care? It helps you stand out from the competition. Your voice should be unique and reflect your company's values. Not all companies have the same values, right? Just don't be too pretentious and not too overpowering. Better...know your identity. What's your vision? What's the mission your company is trying to achieve? What values do you believe in and follow? Although knowing your identity matters... Think about who you're talking to and why they should care about your business. Finding your brand voice is personal and honest. A balance of your business and your market's identity. Leads will find you in this red ocean. As long as your customer is happy and connected, then... Congratulations, my friend...you and your market are now clicking. That's it for today. See yah!

I don't know just how many people underestimate the BROWSE abandonment flow. It literally could be the best performing flow you could have. We recently onboarded a small clothing brand based in Canada and set them up everything on Klaviyo within 4-5 days and look at what the results looked like. ⬇ The Browse abandonment is the best performing flow as of now! Let's break down this flow: We set up 3 emails. Email 1: This is a simple email letting them know that they were looking at something good and we'll encourage them to jump back in. Email 2: This email is where we remind those that haven’t purchased of what they viewed and we leverage social proof to hopefully turn curiosity into conversion. Email 3: We introduce a discount at this point to see if we can get them from consideration into conversion territory. The subject line here is “Hey, you might be overthinking this...”. So we’re using the discount to sweeten the pot and make this decision a yes. That's all we did to make it the best flow. ---- Want us to do the same for your brand? Drop me a comment or DM 🚀

The Sneaky Problem with Making Things Better and Better. Watch Out: You Might End Up Stuck! Let Me Show You with Real Examples. --- Brand 1 First, They Made Ads about Giving Gifts. Then, They Kept Talking About Gifts All the Time. For More Than 2 Years! But Here's the Thing: Talking About Gifts Makes People Think of Old Folks. But Their Stuff Isn't for Old People! After a year, They Realized Everyone Thought Their Customers Were Old. Trying to Sell to Old People Wasn't Working Well Anymore. Even When They Used Young People in Ads, It Still Seemed Old. --- Brand 2 First, They Made Ads that Made You Feel Things. Then, They Kept Making Ads That Made You Feel Things. For 6 Whole Months! But Here's the Problem: Feeling Things in Ads Makes Young People Pay Attention. But the Older Folks Spend More Money. Even Though Ads Were Working Okay, They Started Making Less Money. --- Changing Things Little by Little Is Good. But If You Don't Try New Stuff, You'll Get Stuck. TRY BIG IDEAS.

Michael Calore: I’m going to go watch a bunch of shorts and see what I get served and I’ll report back. Lauren Goode: Hims and Hers? Michael Calore: Yeah, Hims and Hers. Lauren Goode: All right, let’s take another quick break and then we’re going to come back with our recommendations. [Break] Lauren Goode: Amanda, what’s your rec? Amanda Hoover: So another product I first saw on TikTok Shop, while we’re on themes, all got me thinking. It’s like this cap that you pull down over your face. You keep it in the freezer. So it’s advertised as being for hangovers. It’s also great for headaches, and it just immediately cools down your head, helps with any pressure, tension, whatever. And it’s called—HungovrAF is one of the main brands of it, but I think there are a couple of others, but that was the one that I first saw. Lauren Goode: What a great brand name. Michael Calore: So do you keep it in the freezer? Amanda Hoover: Yeah. You got to keep it in the freezer. If you wake up hungover, it’s not going to be ready in time. You got to do some prep. Lauren Goode: Does it actually cover your face? Amanda Hoover: Yes. Covers your eyes. It’s like a soft cap. Lauren Goode: Wow. I could see how that would be great for migraines. Michael Calore: Amanda, have you considered not drinking? Amanda Hoover: I actually had a friend who loved this too. Always was talking about having headaches, and I’d had this cold roller thing, like a skin roller, and I let her borrow that once and she had a really bad hangover. And then I saw this and I was like, “This is going to totally change the game.” Lauren Goode: Don’t be a scold, Michael. She’s 30 years old living in New York City. I mean, come on. Amanda Hoover: Thirty is where you start to get the hangover sooner than you expected to. Michael Calore: Just wait, just wait. A bottle opens across the room and immediately I start to feel terrible. Lauren Goode: Every time Mike goes to CES, it’s like, “Oh, good luck.” You’re going for five days, six days, and he is like, the first five: bitters and soda. Michael Calore: That’s right. I do not drink at CES until the last night. That’s my move. Lauren Goode: That’s a good method. Michael Calore: People ask me for Las Vegas recommendations. I’m like, “Don’t drink until you’re going home.” Lauren Goode: Right. You could sleep on a plane home. Thank you for that, Amanda. I look forward to linking to that in the show notes because we’re going to become our own little shopping platform. Did you also know you can buy WIRED merch? Michael Calore: We’re going to be recommending this thing. Lauren Goode: We have to hype the merch. Source link By Nakisisa George

🌟 You won't believe the fascinating statistic I stumbled upon today: a whopping 92% of people revealed that a positive recommendation from a friend has the most significant impact on their purchasing decisions! 🙌 Isn't that just incredible? It goes to show the immense power of good old word-of-mouth in today's hyper-connected world. Think about it - when our friends passionately recommend a product or service, it instantly ignites that curiosity within us to give it a try ourselves, right? 💯 Let's take a moment to appreciate the trust we place in our friends' opinions and how it shapes our choices. I mean, how many times have you discovered your new favourite brand or gadget through a friend's recommendation? #recommendation #wordofmouth #marketing #business

3 Things I Wish I Knew Before Building My Personal Brand 1️⃣ EMBRACE EVOLUTION: You Are Not Married to Your Offers and Identity. While it's essential to have a clear vision and how you want to be known for, the fear of choosing the 'wrong' path (your title, brand, offer) hinders many to get started. I've pivoted multiple times to arrive at my current identity of my personal brand, anchoring myself in both what I do today and who I aspire to be known as tomorrow. 2️⃣ SHARE BEYOND YOUR ‚NICHE‘ You don’t ONLY have to share things about your expertise and give strictly tips for your niche. (Niching helps you in scaling your account faster in following, because you're known for x thing. But you can still infuse with your lifestyle) I held me back for a while of not sharing other type of content asides my expertise. Think of your personal brand as a reality show, allowing your audience a behind-the-scenes look at your life beyond business. Share your hobbies, health and lifestyle – while this seems random, these aspects make you human and more relatable. Documenting my journey with lessons, has build a deeper connection with my network. 3️⃣ BETTER DONE THAN DELAYED PERFECTIONISM As a perfectionist myself I found it hard sometimes just to start, because I felt I needed to make it look perfect. But getting ahead allowed me: - 40K Followers on IG - In 8 months: my first 6-fig cash month - Host Top 50 Mental Health Podcast Show - Weekly 4-5 figures payouts on LinkedIn - 99K Cash Through masterclasses 🌍 Don't delay your progress in pursuit of perfection. The key is to start your personal brand today, as the journey unfolds with every step taken. The moment you look back, you will be amazed by how much you've evolved. PS. Even in home-office I dress up sometimes badass (the way I feel) and badge my content. The way you dress can impact the way you feel about yourself.

3 reasons why it is straight-up stupid to rank your homepage Nerdwallet’s homepage does not rank for the term finance 💸, and Victoria Secret’s homepage doesn’t rank for the term lingerie. ↳ They rank for brand terms. Isn’t that weird? ↳It’s a smart move that keeps these brands getting the visitors land on the right page. Read these 4 reasons to know why ranking your homepage isn’t worth the effort. Reason 1: It prevents you from expanding into other niches ↳ If you are in the home improvement niche, optimizing your homepage for “table saws” will leave no room for other gadgets or equipment. Reason 2: It severely limits your internal linking ↳ If your homepage is for “table saws,” linking it to “lawn mower pages” won’t make any sense. Neither for Google nor for the users. Reason 3: It gets difficult to sell your site ↳ This links back to reason 1 (limited expandability in other niches). People are more interested in sites that are versatile. I’ve saved my clients from losing thousands of dollars by avoiding these simple mistakes that most brands make. P.S.: Want to fix your wrongly-optimized homepage? Let’s have a chat and know if your homepage is ranking for the wrong KWs. #whitelabelseo #rankjackerseo