Illka Gobius

In the past year, we have made the OANDA name synonymous with FX trading in market news across Asia, spilling into the rest of the world. We are now working to position OANDA's products, services and brand across Asia, Europe and the America's, showcasing OANDA's diversity across currency exchange, trading of FX and CFDs, as well as its business solutions.

PR support for L'Oréal Singapore's corporate PR, including thought leadership for the For Women In Science fellowship programme; Brandstorm, the marketing competition; along with publicity for certain brands (to date Lancome, Skinceuticals, Keihl's, Shu Uemura and La Roche Posay).

PINPOINT PR publicised and positioned EmTech Asia, attracting attendance from 35 journalists representing 21 media outlets, and generating over 60 interviews with speakers over the 2 day conference.

PINPOINT positioned EmTech Singapore, the first such event staged in Singapore, to the press. We attracted CNBC as a broadcast partner, worked with technology trade press and blogs. We also secured one on one interviews with several newsmakers attending the conference, with opinion editorial interviews in the Straits Times, Bloomberg, and from Thomson Reuters. More than 35 press attended the first EmTech Singapore event in January 2014. PINPOINT will continue as the public relations partner for… Show more

PINPOINT positioned EmTech Singapore, the first such event staged in Singapore, to the press. We attracted CNBC as a broadcast partner, worked with technology trade press and blogs. We also secured one on one interviews with several newsmakers attending the conference, with opinion editorial interviews in the Straits Times, Bloomberg, and from Thomson Reuters. More than 35 press attended the first EmTech Singapore event in January 2014. PINPOINT will continue as the public relations partner for EmTech Singapore for their 2015 and 2016 events, as well as for the regional TR35 press efforts. Show less

Corporate PR for SingEx Holdings, SingEx Venues and SingEx Exhibitions, including the Singapore EXPO and MAX Atria venues; as well as events in 2015, including World Rubber Summit, World Rubber Exchange, World Rubber Week, Last Mile Fulfilment Asia and Radiology Asia.

PR for the launch of the DSM Nutritional Innovation Centre in Singapore; as well as support for the event management of the launch.

Publicity for CWC's annual Asia Pacific events, including LNG Asia (September) and the Myanmar Upstream Summit (October); plus World Shale.

Managing regional media relations The Asia Pacific Day for the 4th World Shale Oil and Gas Summit, to be held in Houston 7 November 2013. The aim is to get media in Asia Pacific to attend the event.

PINPOINT positioned the news makers attending LNG Asia in 2013 to the media. We attracted reports from broadcasters such as Channel NewsAsia, NHK; wires including Thomson Reuters, Dow Jones and Bloomberg; Newspapers such as Straits Times, Business Times and The Edge Singapore; as well as numerous trade reports.

Managing the media relations for SALT Asia conference. Over 75 media are registered to attend, representing more than 35 media outlets, including every major broadcaster, wire, and print publication.

Managing media relations for the Web In Travel conference for 2013.

Localisation, templating of communications toolkits; local media relations in Singapore

With an on behalf of the Singapore Cruise Centre, Illka wrote a marketing strategy and tactics for a proposed cruise terminal at Shekou,China that would cater for cruise tourism in the Pearl River Delta region.

Illka worked with Prosek Partners in New York to execute locally the media relations efforts for the inaugural SALT Asia conference in October 2012. Over 82 media registered for the event and over 60 unique clippings were generated.

Strategy and execution of Internal/External Stakeholder Communications for various global projects for the Finance and IT Support teams at the IB, based in Singapore.

Strategy for Marketing, PR and Digital Communications as well as writing of a tender for the International Cruise Centre in Singapore. An additional project for SCC was to devise, manage and execute their 25th anniversary proceedings.