When you harness the uniqueness, significance and intention that sits within who you are and what you're communicating, it does the heavy lifting in attracting the right people to your message.
That means....
More inspired INTERACTIONS = INVITATIONS.
More easeful ENQUIRIES = ENGAGEMENTS.
More commercial CONVERSATIONS = CLIENTS.
It doesn't matter if you're in technology, professional services, not-for-profit, mental health or wellness, this works.
I have clients in the most bespoke of professions (for example a rural business broker or an ISO quality assurance specialist) and because they take small consistent actions, they experience the above with surprising ease.
But I'm not just here to share lofty and nebulous ideas.
Here are a few pointers as to HOW to do this (along with a glimpse into my own application).
UNIQUENESS
It's not just about what makes us different as individuals, but what's the relevance of this to our message - and what makes our approach different?
My application:
I share openly that I'm a mum of five kids. The relevance is that I'm super skilled at finding effective shortcuts and systems that get fastest outcomes with minimum fuss and effort. I do it at home and I help my clients do it too.
SIGNIFICANCE
People can tell if we genuinely believe that what we have to say is important and we can articulate why. Not just the short term individual and commercial impact, but the long-term, societal or communal benefit too. When you embrace this, our message is way more attractive and has more staying power.
My application:
Embedded into all my messaging is my drive to elevate more inspiring voices and people doing great things in the world because I want these voices to be heard so that it has a positive impact on humanity at large and the next generation. I might not specify this overtly all the time but I have a deep belief in what I do and why and this is something people latch on to.
INTENTION
This is critical, and it can't be faked. People can sniff and pick up on your intentions and motivations, and especially in a tech-dominated world, the intention matters more than the information in most cases. People want to feel something and if your motive it so genuinely be in service, they will notice that and be attracted.
My application:
Whenever I write a piece of content or an email or am a podcast guest I think carefully and intuitively about the audience - what do they need to hear that will most help them? How do I want them to feel as they engage with this content? I will inject that emotion into my content and I get a lot of feedback.
There are people who are great at doing this instinctively - it's not rocket science.
But for those who are struggling to stand out and are not sure where to start this will break down some of those "X-factor" ingredients that attract the right people into your world.
Because if you're doing important work that matters, people deserve to know about it!
Stop stressing so much about your weight and food | Nutritionist & Personal Trainer For Women in Business | Get active again & improve your eating habits | I know what you're going through, let's connect
3yI have just this week enforced consistency on myself! Challenging myself with a 30 day posting challenge on instagram.